2 posts
Choosing who does the work
Everything we have written on this, newest first.
- One agency or five specialists? What using several actually costs you Use several when the work does not touch. Use one when it compounds, which in marketing it almost always does: links point at content, content is written to keywords, ads land on pages, and pages are what testing runs against. Split those across five suppliers and you become the integration layer.
- How do I choose an SEO or marketing agency? Ask three things, and ask for the answers in writing before the first call: what it costs, what happens when the work does not work, and who actually does the work. An agency that cannot answer those in writing is one whose price depends on what you look like you can afford.