2 posts
Local SEO and Google Business Profile
Everything we have written on this, newest first. The service itself is priced in the open, with an entry tier at $100.
- How do I rank in the Google map pack? Three factors decide it: relevance, distance and prominence. You cannot move the searcher, so distance is largely fixed. Relevance is your Business Profile matching what was typed, which is free to fix. Prominence is how well known you are locally, which is the part that takes work.
- Why is my business not showing in the Google map pack? Local results turn on three things Google can verify: relevance, distance and prominence. Most businesses that are missing have a verification problem, a category problem, or a distance problem, and only the first two are fixable. A service area business with no address is competing at a real disadvantage and should be told so.